Sloggi Zero Feel

New – in our Lingerie department.
If underwired bras are like high heels, then sloggi’s Zero Feel collection is everyone’s favourite sneaker, offering infinite comfort for the modern women. With the superb stretchability and maximum comfort it provides, this well-loved Zero Feel Top is a wardrobe essential for your daily busy lifestyle. Exclusively developed 40-guage jersey fabric knitted in Japan.

27750599_10156150609059516_7370435228811063461_n zero1 zero2


New Store Development

We are preparing for the arrival of new competitors in the development of East Street and seek to expand and improve our retail and non-selling areas with a three-storey rear extension and refurbishment of retail space to achieve an attractive, crisp contemporary look with improved lighting, displays and service areas.

In early 2016 we started working with award winning architects ‘eleven10 architecture’ to design our new and dramatic extension for our store, making our total retail space 30,000 sq.ft, trading across 2 floors.

Completion of this exciting extension is scheduled to be finished in time for Christmas 2018. With the proposed expansion of retail space Elphicks foresee a need to increase their staff numbers by 10%.

The new development will enable us to reconfigure the layout and offer our suppliers the finest and most spacious retail area available anywhere in the area.

Meanwhile, the small changes you will see is the relocation of our Toy department to the ground floor within the newly extended rear space.

Our Bed Store closed down in October and will be relocated within the ground floor extension in 2018.

Work in progress in our new Toy Department:


Rear of Store:

elphicks-line-drawing ground-floor first-floor

These plans are subject to change and will be updated.