Jeans are essential to any season’s wardrobe being the most durable and versatile pieces which can be the simplest building block for any casual outfit. Take a look at our guide to distinguish which style is best suited to you.


Straight from the hip to the ankle, this style is perfect for petite figures as the straight leg flatters your shape and emphasises the illusion of longer legs.


Gently fitted over the thighs with a slight flare from the knee to the ankle, this style is flattering for most body shapes: especially those with a curvier figure as the slight flare will balance out your hips.


Fitted from the thigh with a dramatic flare from the knee to the ankle is an exceptionally flattering style to the curvier woman as they skim your silhouette and balance out your proportions.


A great shape for petite and slender figures is the skinny jean. This style is figure hugging from the hip to the ankle. If you’re curvier, try a pair of skinny jeans with stretch to ensure you get a good fit.

Choosing a rise

The rise of a pair of jeans refers to where the waistband sits on your body. Choose from three alternative rises.

Low rise

Sitting on the hips roughly two inches below the navel, low rise jeans are great for a more dressed up look.

Mid rise

Sitting on the hip bone just below the navel, mid rise jeans are generally the most flattering and popular choice, suiting all jean styles.

High Rise

The high rise sits at or just above the navel providing the most coverage. The high rise is perfect for holding you in and smoothing the silhouette