Who is Heidi?

Heidi is a small independent family business born out of a department store in Windsor that’s very similar to Elphicks called WJ Daniel.

 We’ve been operating as Heidi within that store for around 18-months and the feedback from our customers – both old and new – has been great.

The store is named after its founder, Heidi Daniel. The team is also led by Edward, who is managing the Farnham project and Rory, who looks after many of the back of house processes.


What’s the food like?

Fresh! We make all of our food from scratch in-house, so between our kitchens in Windsor and Farnham, you’ll know exactly what you’re getting.  Central to our brand is the idea of Lovebaking – wholesome, fresh and honest food, baked and cooked with love.







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