Here’s to the women who dare to dream. The women who defy expectations. Here’s to the leaders and innovators of tomorrow. Strong. Outspoken. Empowered. The women who look to themselves for the inspiration they need to rewrite the future. Here’s to a new generation of icons. The time is now. Be your own Idôle.

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Powerful in its simplicity, Idôle’s ultra-slim bottle radiates light. So sleek is its design that it almost belongs in the hand, a reminder that endless possibilities are within reach.



With its alluring scent and sharp thorns, the rose symbolises the complexity of femininity. The perfect marriage of beauty and strength, a sustainably sourced Rose Accord can be found in the heart of Idôle.


Oil of Jasmine Absolutes acts as a gentle yet generous accompaniment to Idôle’s heart. Radiant and sensual, it is an invitation to draw closer.


An abundance of radiant petals blended with musks form a sophisticated Clean Chypre Accord, which recalls the airy freshness of just-washed linens. Despite its breezy subtlety, the note lingers on the skin to create a lasting enveloping sensation of reassurance.


Structured like a kaleidoscope, Idôle’s fragrant accords radiate from its heart. Simply by wearing Idôle a distinctive scent identity is created. Harnessing the essence of the woman wearing it, Idôle becomes a declaration of her intention to be herself. To become her own Idôle.

Pomodoro Clothing

We have reintroduced Pomodoro to our fashion floor – see separate page under fashions for more information.

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Haberdashery has moved!

Don’t despair, our wonderful Haberdashery department has not gone, it has been relocated round the corner beside Heidi’s.

It can now take advantage of the natural light afforded by the windows at the front of the store.


New Bed Department 

At Elphicks, we are delighted to present our Bed department in our newly refurbished and extended main store.

It is located on the ground floor and has a select range of beds from quality bed manufacturers.

 Relyon – renowned for creating the best beds in the world, they have a reputation that has been earned and protected for over 150 years.

Dunlopillo –one of the best known bedding brands in the world and the leading authority and manufacturer of latex mattresses.

Myers – have been making beds since 1879 right here in the UK which offer great levels of comfort and represent excellent value for money.

We have a bed to suit your every need and budget.

We also have experienced Consultants to advise you in your own time – no pressure selling – just great advice.

We can offer mattresses, divans, bedsteads and headboards as well as a full range of duvets and covers, pillows, mattress and pillow protectors, blankets, quilts and throws in our adjacent Linens department.


Full Size Lego Play

Come and join in the Fun!


Digel – Mens Suits & Jackets

Digel – The Menswear Concept is an international fashion label with an innovative vision and creative spirit. Discover our range of suits and jackets. Proper business suits, casual everyday outfits and perfect wedding styles. We also stock a range of mix & match suits, allowing you to freely combine different size jackets and trousers. Digel - Duncan

What the Paper’s Say

New dawn at Elphick’s

Thursday, 3 May 2018 – Community News

ELPHICKS, Farnham’s iconic Victorian department store in West Street, closed its doors this week as part of a £2 million refurbishment designed to attract a new, younger generation of shoppers and cement its reputation as one of Farnham’s “anchor” retailers. The substantial investment, which includes a 3,000 square foot extension to the rear of the 137-year-old department store, will provide a new “destination” fashion floor and bed department – coming after the closure of Elphick’s Bed Store at 2-3 West Street – as well as “the best lingerie department in Surrey” and, for the first time in Elphick’s history, air conditioning. With an eye on the imminent redevelopment of The Woolmead and Brightwells, new fashion concessions have been secured with the likes of Hobbs, Superdry and Joules, and a redesigned menswear department will run the entire length of the first floor, including a new formal suit offering and shoes. Internal walls will be removed and long-forgotten windows uncovered to create a bright and airy first floor, centred around the larger, more contemporary ‘Heidi’s’ restaurant – completed during the first phase of the works in November 2016, together with a larger toy section. New ceilings and lighting will also be installed to freshen up the interior of the store, which was last refurbished in the early 1990s, and its popular haberdashery and greetings cards departments will be retained. The refurbishment is on track to be completed this October, and to “clear the decks” for the improvements, Elphick’s closed its doors this week to prepare for a flash sale of £1 million’s worth of stock, beginning with two invite-only sale days on Wednesday and Thursday. The sale will extend to the general public when the store reopens tomorrow (Friday). Explaining the changes, Elphick’s Operations & Merchandise Director, Alan Bushnell told the Herald: “We are the main anchor tenant in the town and very much with the development of East Street, we wanted to make sure people knew we are first and foremost a destination department store. “It’s about attracting all the generations back to Elphick’s and bringing this lovely traditional department store into the 21st century. We want to be here for the next hundred years, and speaking to our customers it appears that is what the local community wants too.”

Sloggi Zero Feel

New – in our Lingerie department. If underwired bras are like high heels, then sloggi’s Zero Feel collection is everyone’s favourite sneaker, offering infinite comfort for the modern women. With the superb stretchability and maximum comfort it provides, this well-loved Zero Feel Top is a wardrobe essential for your daily busy lifestyle. Exclusively developed 40-guage jersey fabric knitted in Japan.

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New Store Development

We are preparing for the arrival of new competitors in the development of East Street and seek to expand and improve our retail and non-selling areas with a three-storey rear extension and refurbishment of retail space to achieve an attractive, crisp contemporary look with improved lighting, displays and service areas. In early 2016 we started working with award winning architects ‘eleven10 architecture’ to design our new and dramatic extension for our store, making our total retail space 30,000 sq.ft, trading across 2 floors. Completion of this exciting extension is scheduled to be finished in time for Christmas 2018. With the proposed expansion of retail space Elphicks foresee a need to increase their staff numbers by 10%. The new development will enable us to reconfigure the layout and offer our suppliers the finest and most spacious retail area available anywhere in the area. Meanwhile, the small changes you will see is the relocation of our Toy department to the ground floor within the newly extended rear space. Our Bed Store closed down in October and will be relocated within the ground floor extension in 2018. Work in progress in our new Toy Department: toy Rear of Store: elphicks-line-drawing ground-floor first-floor These plans are subject to change and will be updated.