The Ultimate Bra Fit and Style Guide: Find Your Perfect Fit at Elphicks Farnham
Wearing the right bra changes everything, from your silhouette to your posture, from how your clothes sit to how you feel walking out the door, and yet surprisingly, up to 80% of women wear the wrong bra size.
At Elphicks department store in Farnham our lingerie department is so much more than a display of beautiful bras and briefs, it’s a space designed to help women feel confident, supported, and absolutely fabulous. Whether you’re rediscovering your perfect fit, shopping for everyday comfort, or finding something wonderfully special, we offer a curated range of leading brands and a professional bra fitting service you can completely trust.
Here’s your go-to guide to choosing the right bra style, getting properly fitted, and finding brands that truly support you in every sense of the word.
Why Bra Fit Matters – And Why So Many Women Get It Wrong
Let’s start with the basics, shall we? A well-fitted bra should feel secure but never restrictive, flattering but never forced. It’s like finding that perfect friend who’s always got your back, literally.
Too many women settle for “close enough” when it comes to bras, and we completely understand why. Bra shopping can feel overwhelming, choosing cup sizes that ride up, bands that dig in, or straps that slip becomes the norm when it shouldn’t be. This can lead to discomfort, poor posture, and a lack of confidence in how your clothes fit.
Signs your bra isn’t working for you include:
- Cup spillage or gaping (nobody wants that!)
- Bands riding up your back
- Digging straps or underwires
- Constant adjusting throughout the day (so annoying!)
At our Farnham department store, our lingerie team absolutely understands how confusing bra shopping can be. That’s precisely why we offer an expert, pressure-free fitting service that focuses on listening to your needs and helping you feel absolutely brilliant in your body.
Elphicks’ Expert Bra Fitting Service: Your New Best Friend
Located on the first floor of Elphicks department store in Farnham, our lingerie department offers a judgement free, professional fitting service with fully trained staff who have helped countless women of all ages find that perfect fitting bra.
Whether it’s your very first fitting or your fiftieth, the experience is designed to be comfortable, calm, and completely personalised. No appointment is needed, though bookings are absolutely welcome if you prefer a set time that works perfectly for your schedule.
The fitting process includes:
- A conversation about your current bras and preferences
- Accurate measuring and a gentle try-on of recommended sizes
- Expert help choosing styles that suit your shape and lifestyle perfectly
This experience focuses on confidence, support, and comfort, all delivered in the friendliest, most welcoming environment you can imagine. Our customers often tell us they wish they’d discovered our fitting service sooner!
Understanding Bra Styles, What to Wear and When
Different days (and different outfits) call for different bras, don’t they? At our Farnham department store, the selection includes gorgeous options for every mood, shape, and occasion you can think of.
Everyday Essentials That’ll Change Your Life
T-Shirt Bras – Seamless and wonderfully supportive, these are absolutely ideal for smooth coverage under your favourite tops.
Full Cup Bras – Extra support for fuller busts, because everyone deserves to feel completely supported and comfortable.
Non-Wired Styles – Soft and flexible for ultimate comfort (perfect for those blissful weekends or cosy lounging days).
Try these fantastic brands:
- Sloggi, known for their supremely soft, non-wired bras that move beautifully with you
- Triumph Lingerie, expertly balancing everyday comfort with reliable structure
Special Occasions Deserve Special Lingerie
Plunge Bras – Absolutely perfect for lower necklines and those special dresses that make you feel amazing.
Balconette Bras – Brilliant for lift and shaping under fitted clothing, creating that gorgeous silhouette.
Strapless Bras – Must-haves for weddings, holidays, or those stunning sleeveless outfits.
We stock an incredible variety of cup styles, strap configurations, and textures, so whether you’re shopping for something wonderfully practical or deliciously indulgent, you’ll find a style that’s as unique and special as you are.
Fit Check, How to Tell If Your Bra Is Actually Working for You
If it’s been a year or more since your last fitting (and honestly, we’re not judging!), it’s definitely worth doing a little self-check before your next shopping adventure with us.
Here’s what to look for:
Band Fit: The band should sit level around your torso, no riding up or uncomfortable digging in.
Cup Fit: No gaping, bulging, or creasing. Your bust should be fully and comfortably enclosed in the cups.
Strap Position: Straps should feel snug but never tight. They shouldn’t slide off or leave those horrible deep marks.
Centre Gore: The centre of the bra should lie flat against your sternum.
If your bra fails any of these checks, or if your weight has fluctuated due to lifestyle changes, pregnancy, or menopause, a professional fitting at our department store in Farnham can help you find a much better match. We’re here to help!
Elphicks’ Lingerie Brands, Comfort, Style and Gorgeous Support
One of the best things about shopping in-store at Elphicks is the ability to try on quality bras from trusted names, all hand-selected for their exceptional fit, beautiful design, and outstanding reputation.
Our Featured Brands:
- Sloggi
Wire-free innovation and unbeatable softness that customers absolutely rave about. Loved for lightweight designs that feel like the most comfortable second skin. - Triumph Lingerie
A heritage brand with a global following that speaks volumes about their quality. Offers bras that combine structure with comfort for everyday wear that actually works. - Pour Moi Lingerie
Fun, flirty, and fashion-forward pieces that are absolutely gorgeous. Perfect for adding personality to your lingerie drawer without compromising on fit. - Fantasie Lingerie
Absolutely perfect for fuller busts and those seeking elegant support. Made with premium materials that lift and flatter in the most beautiful way.
At our department store in Farnham, we carry a wonderfully wide size range and exciting new seasonal styles so if you’re looking for a reliable favourite or something new, our expert lingerie team can guide you with whatever you need.
Your Bra Fitting Questions Answered
Do I need to book a fitting in advance?
No appointment is necessary, but bookings are available if preferred for complete peace of mind.
What sizes do you stock?
Our Farnham department store offers a broad range of band and cup sizes across all our beautiful brands, with fantastic options for petite and fuller figures.
What if I feel nervous or unsure?
You’re in the most capable hands! We have a very understanding team who are experienced, and completely respectful. Many women tell us they wish they’d come in much sooner.
Can I try multiple styles during one visit?
Absolutely! Our fitting team will bring you a lovely selection of styles tailored perfectly to your fit and preferences.
Is there a range for larger cup sizes?
Yes, brands like Fantasie specialise in supportive, stylish bras specifically for larger cup sizes.
The Elphicks Experience: Why We’re Different
Our department store in Farnham offers that personal touch, genuine care, and expertise that only comes from over 140 years of helping customers feel their absolute best.
We love seeing the change when a customer finds her perfect fit. The smile, the improved posture, the way she carries herself, is absolutely magical and exactly why we’re so passionate about what we do.
Beyond Bras: Complete Your Lingerie Wardrobe
While you’re visiting our lingerie department, why not explore our gorgeous selection of matching briefs, beautiful nightwear, and comfortable loungewear? Creating coordinated sets has never been easier when everything is thoughtfully curated under one roof.
We also stock beautiful hosiery, from everyday tights to special occasion stockings, plus those little extras like lingerie wash and pretty storage solutions that make taking care of your beautiful things a pleasure. And if you’re shopping for a loved one, our gift vouchers make the perfect present for any lingerie lover.
Visit Elphicks Department Store in Farnham
Finding the right bra gives you a comfort upgrade and a complete confidence boost that affects how you feel every single day. At our Farnham department store the focus is always on you: your needs, your style, your unique shape, and your happiness.
From expert fittings to elegant lingerie brands like Sloggi, Triumph, Pour Moi, and Fantasie, we offer a calm, genuinely enjoyable experience where the only thing better than our beautiful products is our personal service.
Visit us today:
- Elphicks on West Street, Farnham
- Explore our lingerie department on the first floor
- Open Monday to Saturday—no appointment necessary
- Free parking and friendly service always
It’s time to stop settling and start celebrating your beautiful self. Your perfect fit is waiting at Elphicks, and we can’t wait to help you find it!