We’re Taking a Stand: How Elphicks Is Helping Raise Awareness of Knife Crime
At Elphicks, Farnham’s independent department store in Surrey, we are taking active steps to help raise awareness of knife crime and promote community safety. We have introduced secure stops on all knife products in store, and we proudly stock London Beauty, a cosmetics brand partnered with knife crime awareness charity Charlie’s Promise, whose QR code appears on every product.
How We Are Helping Raise Awareness of Knife Crime
At Elphicks we believe we can be more than just a place to shop. We can be a place that stands for something.
Our Secure Stops on All Knife Products
We have introduced secure stops across all knife products here at Elphicks. Every knife in our store now has a security fixture that only a trained member of our team can remove, meaning no knife can leave our shop floor without a responsible, face-to-face interaction at the point of sale.
This is a small but meaningful step and one that reflects our wider commitment to the safety of our customers, our team and our community here in Farnham, Surrey. We believe retailers have a role to play in knife crime prevention, and this is ours.
Please note: knives and bladed products in our Haberdashery department are only available to purchase with the one-to-one assistance of a dedicated member of our Haberdashery team, ensuring a responsible, face-to-face interaction at every point of sale.
Introducing London Beauty — A Cosmetics Brand spreading Awareness about Knife Crime
We are proud to stock London Beauty, a fresh independent British cosmetics brand born in the heart of the capital. London Beauty creates bold, high-quality beauty products built on the belief that beauty should be inclusive, conscious and purposeful.
From day one, London Beauty has been committed to using their platform to drive positive social change. That commitment is reflected in their powerful partnership with Charlie’s Promise — a charity working to spread awareness of knife crime across the UK. When you shop London Beauty at Elphicks, you are supporting a brand that genuinely stands for something.
Charlie’s Promise Charity
Charlie’s Promise is a charity dedicated to raising awareness of knife crime and its devastating impact on young people, families and communities across the UK. They work to:
- Educate and inform communities about the realities of knife crime
- Support families and individuals affected by knife violence
- Empower young people to choose a different path
- Give a voice to those who have lost loved ones to knife crime
How You Can Help Raise Awareness of Knife Crime When You Visit Us
When you visit us at Elphicks and pick up a London Beauty product, you are doing more than treating yourself. You are helping to spread a message that matters. Here is how you can take action:
- Visit us in store at Elphicks, Farnham and pick up a London Beauty product
- Scan the QR code on the back of the product
- Visit the Charlie’s Promise website to learn about their work
- Share the message with your friends and family
We are proud to play our part in raising awareness of knife crime in our community. Every action, however small, helps build a safer Surrey.
Frequently Asked Questions
What is Elphicks doing about knife crime awareness?
We have introduced secure stops on all knife products in our store, so only a trained member of our team can remove the security fixture at point of sale. We also stock London Beauty, a cosmetics brand partnered with knife crime awareness charity Charlie’s Promise, whose logo and QR code appear on every London Beauty product we sell.
Who are London Beauty?
London Beauty is an independent British cosmetics brand committed to bold, high-quality beauty products with a social conscience. They are partnered with Charlie’s Promise, a charity raising awareness of knife crime across the UK, and their products are available here at Elphicks in Farnham, Surrey.
Who are Charlie’s Promise?
Charlie’s Promise is a UK charity dedicated to raising awareness of knife crime and supporting those affected by it. They educate communities, empower young people and give a voice to families impacted by knife violence. Their logo and QR code feature on all London Beauty products we stock at Elphicks.
How does buying London Beauty at Elphicks support knife crime awareness?
Every London Beauty product we stock carries the Charlie’s Promise logo and a QR code on the back. Scanning it takes you directly to the Charlie’s Promise website where you can learn more, show your support and find out how to get involved.
Why have we introduced secure stops on knives?
We introduced secure stops on all knife products as part of our commitment to community safety and knife crime prevention. Every knife requires a member of our team to remove the security fixture, ensuring a responsible, face-to-face interaction at the point of every knife sale.
Where can I find London Beauty products in Surrey?
London Beauty products are available in store at Elphicks, Farnham’s independent department store in Surrey.