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Apricot

Travel the globe with Apricot, a fashion brand department that has transformed playful prints and accessible design into a worldwide phenomenon in just 16 years. From its humble beginnings in a single store started by Philip and Sophia, Apricot has expanded to over 1200 outlets globally while sustaining its creative and familial vibe. Drawing inspiration from nature, travel, and the dynamic city of London, Apricot crafts collections that narrate a story. Its aim is to offer effortless design, unique prints, and superior quality cherished by its customers. Today, Apricot proudly operates 17 stores and over 300 concessions in New Look and independent department stores across the UK and Ireland, as well as concessions in Italy, Germany, the US, and Canada. Apricot transcends beyond being just a brand, it’s indeed a fashion statement.

Enter the realm of Apricot, a rising star in the ladies’ fashion industry. With a commitment to making the latest trends accessible to all, Apricot is reshaping the landscape of style. Emanate individuality and sophistication with Apricot. Elphicks Sales Advisors stand ready to assist with any brand-specific queries in-store to enhance your shopping experience.