Summer Style Starts Here: Discover Apricot at Elphicks Farnham

There’s something magical about summer in Farnham. The parks are buzzing with life, shop windows are filled with seasonal colour, and our beautiful town takes on that soft golden glow that invites lazy lunches and weekends outdoors. And what better way to embrace the season than with a wardrobe refresh? Apricot is a stylish, affordable womenswear brand that we’re proud to feature here at Elphicks.

Whether you’re dressing for a weekend picnic in Farnham Park, a garden party with friends, or simply want to feel great while browsing the high street, Apricot clothing offers that rare mix of comfort, colour, and confidence. Let us take you through what makes the latest collection so special, and why shopping for Apricot in Farnham is a summer treat you won’t want to miss.

Why We Love Apricot Clothing

Apricot has been on our radar for years and for good reason. Since launching in 2007, this British brand has carved out a reputation for wearable, fashion-forward pieces that don’t break the bank. Their designs are full of life: bold florals, romantic patterns, floaty fabrics, and silhouettes that flatter real bodies. They capture the feeling of summer without being fussy or overly trendy. It’s fashion that feels effortless, which is exactly what we all need when the temperatures rise.

At Elphicks, we love that Apricot clothing speaks to so many of our customers. Whether you’re 25 or 65, there’s something in the collection that works beautifully. The brand’s clever blend of practicality and polish means you can throw something on in the morning and still feel stylish in the evening.

What’s in the Apricot Farnham Summer Collection?

This year’s Apricot collection is full of the easygoing elegance we’ve come to expect, with just the right amount of seasonal flair. Think breathable fabrics, thoughtful details, and a colour palette that captures the soft, sun-drenched tones of a Farnham summer.

Floral and Botanical Dresses

Apricot’s signature floral dresses are always a highlight and this season is no exception. We’re talking tiered maxis, fitted midis, and button-down shirt dresses in light cottons and viscose blends. The prints are joyful but never overwhelming: delicate botanicals, romantic paisleys, and soft pastel blooms that move with you.

Perfect for strolling through Gostrey Meadow or heading out for lunch on Castle Street, these dresses are as practical as they are pretty. And if you’ve got a summer event in the diary, there’s nothing easier than slipping into one and letting it do all the work.

Broderie and Lace Details

This summer has a romantic edge, and Apricot clothing is leaning into it with beautiful broderie anglaise tops, lace trims, and soft embroidery. These details elevate even the simplest outfits. Pair a broderie top with your favourite jeans and you’re ready for anything, from a mid-morning coffee at Lion and Lamb Yard to a last-minute dinner booking.

Co-ords and Jumpsuits

Matching sets are having a moment, and we love how the Apricot brand has interpreted the trend. Their co-ords, think light blouses with wide-leg trousers, or crop tops paired with floaty skirts, makes getting dressed feel fun again. It’s the kind of outfit you’ll reach for again and again.

And if you’re after a one-and-done solution, Apricot’s jumpsuits are a dream. Lightweight, flattering, and just structured enough to feel pulled together, they’re ideal for those “what do I wear?” mornings. Throw one on, grab your bag, and head out into the sunshine.

Lightweight Layers

While summer in Farnham is generally kind, we all know the odd breeze or cool evening isn’t out of the question. Apricot’s lightweight knits, cropped cardigans and throw-on layers are the ideal solution. Keep one in your bag and you’ll be ready for an impromptu sunset walk or a slightly cooler evening out.

Everyday Favourites

Sometimes you just need something easy, and Apricot delivers. From soft jersey dresses to cotton tops and breezy skirts, these are the staples of a well-dressed summer. Perfect for running errands around town, catching up with friends, or just enjoying a peaceful hour in your garden, these pieces prove that comfort and style don’t have to be mutually exclusive.

Why Shop for Apricot at Elphicks?

Here at Elphicks, we believe shopping should be a hands-on experience, one that’s enjoyable, inspiring, and personal. There’s nothing quite like seeing clothes in person. Feeling the fabric, checking the cut, trying it on. That’s why we’re so proud to bring Apricot to our Elphicks womenswear department.

You can explore the full Apricot collection in-store, with the benefit of real, friendly advice from our team. Not sure what suits you, or need a second opinion? We’re happy to offer one.

Make a Day of It

Shopping at Elphicks is about enjoying everything Farnham has to offer. Why not make a day of it? Start by wandering through the town’s unique shops and independent cafés, then pop into Elphicks to browse our full Apricot range.

After you’ve found something lovely, take a break at Heidi Bakery on our ground floor, whether you fancy a light lunch or just a coffee and pastry, it’s the perfect spot to relax. From there, why not visit the castle grounds, or simply enjoy a slow walk home in your new summer outfit?

Your Apricot Questions, Answered

What sizes does Elphicks stock in the Apricot range?
At Elphicks, we aim to offer a broad size range in Apricot clothing, typically from UK size 8 to 18. Stock levels may vary by style, but we do our best to accommodate as many sizes as possible.

How often does Elphicks receive new Apricot stock?
We receive regular deliveries from Apricot throughout the season, which means new styles and refreshed collections are added frequently, so It’s always worth popping in every couple of weeks to see what’s new.

Can I reserve Apricot items in-store at Elphicks?
Yes, we’re happy to reserve items for a short period. If you spot something you love but need time to try it on or check your wardrobe at home, just speak to a member of the team and we’ll hold the item for you where possible.

Can Elphicks help me style my Apricot purchases with other brands?
Absolutely! Whether you’re looking for accessories, outerwear, or footwear to complement your Apricot clothing, we stock a variety of brands across our departments and can help you pull together a full look that suits your lifestyle and the season.

Does Elphicks offer special promotions?
We do run seasonal promotions and special in-store events for our customers. Signing up for our newsletter or following us on social media is a great way to stay informed about upcoming offers, fashion showcases, and new arrivals, including Apricot updates.

Summer Starts Now With Apricot in Farnham

With the sun shining, the town in full bloom, and our womenswear floor brimming with the latest Apricot pieces, now’s the perfect time to plan your summer wardrobe. From throw-on day dresses to pretty summer tops and beyond, Apricot clothing offers something for every moment and it’s all right here at Elphicks in Farnham.So next time you’re in town, why not drop by our department store? Browse the latest Apricot collection, have a chat with our team, and treat yourself to something that feels just right for the season. We can’t wait to see you.